ARS OWNER'S SNAPSHOT

Arrow Roofing Services LLC | Week of Feb 10-16, 2026 | Full API scan: 5,020 jobs

⚠️ PIPELINE ALERT: Zero New Jobs in 13 Days

No new jobs created since Feb 3. 4 leads stale 31+ days with zero activity. 1,860 leads sitting in pipeline without progression. Immediate action needed on lead follow-up and new lead generation.

1. CRM Health & Activity

Total Jobs (All Time)

5,020
Since inception

Active Pipeline

2,617
Leads + Prospects + Approved + Invoiced

Closed Won

1,173
23.4% all-time close rate

Cancelled / Dead

1,230
24.5% cancellation rate

New Jobs This Week

0
Last new job: Feb 3 (13 days ago)

Active Team Members

10
3 Admins, 3 Managers, 1 Sales, 1 Office, 2 Other

2. Pipeline Velocity

Leads

1,860
37.1% of all jobs — 4 stale 31+ days

Prospects

719
14.3% — Need qualifying or conversion

Approved

5
John Davis, Debrah Potter, Mary Demoulpia + 2

Invoiced

33
Pending payment collection

RECENTLY ACTIVE (Last 7 Days)

NameStageCityLast Active
Terry HumesProspectWyomingFeb 14
Rob BullardLeadSouthfieldFeb 14
Alike AndrewsProspectDetroitFeb 14
Jane BurrowsLeadNoviFeb 14
Ashley LengyelInvoicedFerndaleFeb 13
John DavisApprovedSalineFeb 13
Debrah PotterApprovedJacksonFeb 13
Mary DemoulpiaApprovedJacksonFeb 13

⚠️ STALE LEADS (31+ Days No Activity)

NameCitySourceStale
Janice RichardsRives JunctionOffice Lead31d
Bridget JohnsenJacksonOffice Lead31d
Tim PorterJacksonOffice Lead31d
Amber RidenourHillsdaleOffice Lead31d

🟡 AGING LEADS (10-14 Days)

NameCityDays
Gabe FarMonroe14d
Ashtyn GibsonDetroit13d
Amber ThomasNovi12d
Doug HowardLansing10d
Lendal TaylorDetroit11d

ANOMALY: PROSPECT STAGNATION

719 Prospects are sitting in the pipeline without progression to Approved or Closed. Many date back to 2020-2021 with no recent activity. These represent potential revenue that's been untouched. Recommend: bulk review and either reactivate, convert, or close dead prospects to clean the pipeline.

3. Financial Snapshot

Invoiced Jobs

33
Pending payment / AR

Approved (Ready to Schedule)

5
Revenue in queue

Indeed Recruiting Spend

$502
Current billing cycle ($69/day, 3 sponsored jobs)
API Limitation: Invoices, Payments, AR aging buckets, and financial totals require the AccuLynx Advanced API key or ReportsPlus (UI-only feature). Current API key provides Jobs, Contacts, Estimates, Users, and Calendars. To get AR aging, pending invoices, and payment data via API, Trenton needs to upgrade to the Advanced API tier, or this data must be pulled from AccuLynx ReportsPlus in the web app.

4. Production Summary

Jobs Completed (Closed) All Time

1,173
Lifetime completed jobs

Current WIP (Approved)

5
Jobs approved, awaiting scheduling/install

Jobs Invoiced (Pending AR)

33
Completed, awaiting payment
API Limitation: Work Orders, task completion, and production scheduling data require Advanced API key. Jobs completed specifically "last week" cannot be filtered by the current API (no date-range filter on milestone changes). The 1,173 Closed figure is all-time.

5. Lead Source Analysis (All Time)

SourceJobs% of Total
🚪 Door Knocking2,71654.1%
🤝 Referral89217.8%
📞 Office Lead NCT2565.1%
✅ Office: Verified Lead1503.0%
📋 Office Lead1432.8%
🏡 Yard Sign1132.3%
🏃 Canvasser1072.1%
🏠 HomExperts Lead791.6%
🤖 AI - Email Agent731.5%
📬 Door Hanger681.4%
🌐 Internet / Web1042.1%
Other3196.4%

6. Recruiting Pipeline

Total Candidates (CRM)

48
All time in recruiting CRM

New This Week

28
Applications Feb 9-16

Indeed Sponsored Jobs

3
RSE Closer (V1, V2, V3)

Interviews Completed

3
Frank Costello, Connell Brown Jr, Ben Beckett (today)

PIPELINE STAGES

Stage 1: New / Screening35
Stage 2: Screening Complete4
Stage 3: Interview / Decision4
Profiles Enriched16 of 43 (37%)
Indeed Spend (this cycle)$501.59

SCOUT (LinkedIn Headhunter)

PlatformExpandi (LinkedIn)
Campaign#765457 Active
Warmup Rate15 connections/day
Outreach Sent3+ connection requests
StatusActive

7. GHL Automation Status

Published (Live)

1
Post Install Complete Referral Bonus

Draft (Built, Not Live)

24
Across Sales, Production, Nurture, Recruiting silos

GHL Contacts

992
479 reactivation, 407 insurance, ~106 other
WorkflowSiloStatus
Post Install Complete Referral BonusProductionPUBLISHED
Meta Lead FORM IntakeSalesDRAFT
Meta Lead Booked Appt IntakeSalesDRAFT
Sales - Lead Intake & Appointment SetupSalesDRAFT
Sales - Appointment ConfirmationSalesDRAFT
Sales - Post Demo Follow-UpSalesDRAFT
Sales - Deal Closed/Project ApprovedSalesDRAFT
Production - Install Scheduled ReminderProductionDRAFT
Production - Project UpdatesProductionDRAFT
90-Day Nurture (Cold Lead Reactivation)NurtureDRAFT
30-Day Nurture (No Appointment)NurtureDRAFT
Reactivation - No Response 5 DaysNurtureDRAFT
Month 6/9/12 Nurture SequencesNurtureDRAFT
Recruiting / Talent AcquisitionRecruitingDRAFT
Interview PipelineRecruitingDRAFT
Onboarding AutomationRecruitingDRAFT

8. Team Roster (AccuLynx)

NameRolePosition
Trenton WisecupCompanyAdminOwner
Tim WisecupCompanyAdminCFO
Misty CruzCompanyAdminVA
David LaurainManagerSales Rep/Manager
Corbin ScarcelliManagerSales Rep
Nick BernardiniManagerConsultant
Anthony CiprianiManagerManager
Caleb PaulauskiSalesSales Rep
Hali BakerLocationAdminAdmin
Luke PaugaOfficeOffice